San Francisco Bay Area business writer
Need content that engages prospects for Health & Wellness, Education or Real Estate?
Then you need me.
"What can a freelance writer do for me in 2025?"
What's in it for me? That's my favorite question.
Simple answer: What's the scarcest resource on the planet today? It's not oil, diamonds or even a good Disney Star Wars movie.
It's attention.
We're deluged constantly and it's getting worse. We read something like six million ads every hour, researchers tell us. But ask anyone which ones they remember ten minutes later. They're all alike.
So why do we remember the messages we do? They are different. They are smart. They understand the mind of the viewer, unlike the auto-generated advertising of the internet. It's really that simple.
Simple, but not easy.
Being able to grab attention comes from years of experience crafting messages, knowing what everyone else is doing, what fails and what works, and seeing through gimmicks down to the root of what is battle-tested in the marketplace.
I provide high-quality content for health and wellness, education and real estate that is original, well-researched, and optimized for your needs in our changing digital universe. Drawing on years of experience as a television news writer/producer, an advertising copywriter and a freelance writer who has written everything from ads to long-copy articles to two novels, I find memorable ways to serve your message.
My expertise comes from writing hundreds if not thousands of stories for news anchors, field reporters and others who bear the title of expert. (You don't think they research all that stuff, do you?) My ability to make an impression comes from my years as an advertising agency copywriter, crafting memorable campaigns for tech, the service industry, packaged foods, and the media.
From SEO to CRO, I handle the technicals that get you noticed. I research thoroughly, write quickly, grab with the headline and explain everything in conversational and concise language. And my additional experience in development and pubic relations means I can benefit your team in other ways as well.
Behind in your social? I can smoothly take care of it. Looking for just the right words for that speech or presentation? I become your voice. Trying to break into new social channels? I can use my contacts in the media to help.
"Yeah, you're cute, but do you speak computer geek?"
Services
Twenty years in the San Francisco Bay Area media scene translates to multifaceted capabilities. Here's some of what I can do for you:
Business Writing
You understand your business. But you need to talk about it the way customers understand it. That's where I come in. My journalism background combined with advertising experience means I can inform and entice in equal measure. With flawless editing.
Blogging & Social Media
Most business' social media is not very good. It all looks alike, and it's all sell and no social. Postings have no personality. People follow sites that are interesting, not sites that sell. I'll show you how to make your site one people return to and rely on for their needs.
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Top Position Content
There are all sorts of ways to up your page ranking on Google and elsewhere, increasing the number of people who make it all the way to your CTA—and return again for more. I know SEO and keywords and page optimization. Note I said keywords, not keyword-stuffing, which you never want to do..
Video scripting
For years my job was to write scripts for television anchors and reporters, and assembled "packages" (news reports) for anchors to record or read on-air. I use pacing, references to visuals, and short, crisp sentences to turn complex ideas into easily-digestible information
Ebooks
Ebooks are often the quickest, easiest way to offer value to clients. "But how do I write ebooks?" You don't. I do it for you, with my expertise in both copy and layout. Ebooks are superb sales and promotional tools; their contents can be broken down for other uses. In short, they repay you again and again.
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Strategizing
My favorite. Looking for fresh ideas, a new direction? We do more in advertising than just invent snappy slogans. (Really we do.) During my ad agency days I helped a number of clients find new directions, and won much new business because I understand strategy.
Great companies I've worked with
Let's chat
Send me an email describing your needs. (Check your spam folder or the obituaries if you don't receive a reply within 24 hours.) Or call me at 925.744.0279. We can schedule a time to meet either in person, if that's feasible, or online. I look forward to learning about you and your business challenges.
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