Award-winning San Francisco Area SEO content writer for education
Educational content that informs, persuades, and inspires.
The internet is crowded. Stand out.
Did you know the average attention span these days is just 8.3 seconds?
Because of that, people scroll through 300 feet of content daily. That's the height of the Statue of Liberty.
In this age of distractions around every corner, and in every pocket, you have to grab attention off the top, hold it, and entertain as well as inform.
That's where I come in.
I take my extensively-seasoned ad agency copywriter and broadcast news writer/producer experience and put it to work on your ideas, whether they're visual or verbal, social media or ebook, short or long-form articles.
After 20 years grabbing people's attention back in the good old days when it was a whopping twelve seconds, I've learned a trick or two. I crafted dozens of campaigns and thousands of news stories, so I know how to take complex topics and turn them into simple, clean copy, with SEO-forward content. (When we talk I'll tell you how I use SEO, and what it can and can't do—There's a reason businesses pay for sponsored rankings on Google.)
I can make your project sing.
Email me, and we'll talk about it.
Services
Twenty years in the San Francisco Bay Area media scene translates to multifaceted capabilities. Here's some of what I can do for you:
Content Writing
You understand your business. But you need to talk about it the way customers understand it. That's where I come in. My journalism background combined with advertising experience means I can inform and entice in equal measure. With flawless editing.
Content Positioning
There are all sorts of ways to up your page ranking on Google and elsewhere, increasing the number of people who make it all the way to your CTA—and return again for more. I know SEO and keywords and page optimization. Note I said keywords, not keyword-stuffing, which you never want to do..
Blogging & Social Media
Most business' social media is not very good. It all looks alike, and it's all sell and no social. Postings have no personality. People follow sites that are interesting, not sites that sell. I'll show you how to make your site one people return to and rely on for their needs.
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Video scripting
For years my job was to write scripts for television anchors and reporters, and assembled "packages" (news reports) for anchors to record or read on-air. I use pacing, references to visuals, and short, crisp sentences to turn complex ideas into easily-digestible information
Ebooks
Ebooks are often the quickest, easiest way to offer value to clients. "But how do I write ebooks?" You don't. I do it for you, with my expertise in both copy and layout. Ebooks are superb sales and promotional tools; their contents can be broken down for other uses. In short, they repay you again and again. ​
Idea Generation
Looking for fresh ideas, a new direction, a sharper strategy? I help clients extend reach and awareness. During my ad agency days I helped countless clients find new directions, and won new business for my agency through my knack for strategic thinking. Let me do that for you.
Some great companies (educational and not) I have worked with
